📧 Creating Your First Email Campaign

A step-by-step tutorial for SwiftMerge

Welcome to SwiftMerge!

This tutorial will guide you through creating and sending your first personalized email campaign in just 5 simple steps. You'll learn how to set up a campaign, connect your data, personalize emails with merge fields, test everything, and launch your campaign with confidence.

1

Campaign Setup

Start by naming your campaign and selecting the Gmail draft you want to send. Make sure your draft email is already prepared in Gmail with merge field placeholders.

💡 Pro Tip:

Use descriptive campaign names so you can easily identify them in your analytics later. Include the date or purpose in the name.

2

Select Data Source

Choose where your recipient list is stored. SwiftMerge supports Google Sheets (recommended for custom fields) and Google Contacts.

Option A: Google Sheets (Recommended)

  • Supports unlimited custom merge fields
  • Easy to manage and update your contact list
  • Best for large campaigns with custom data
⚠️ Important:

Make sure your sheet's first row contains column headers (like "Email", "First Name", "Company"). Share the sheet so SwiftMerge can access it.

Option B: Google Contacts

  • Direct integration with your contacts
  • Auto-syncs with your Google Contacts
  • Works well for standard contact fields
3

Map Your Fields

Tell SwiftMerge which columns in your spreadsheet correspond to which merge fields in your email. This is where the personalization magic happens!

Required Fields:

Available Merge Fields:

Use these in your draft email:

{{Email}} {{FirstName}} {{LastName}} {{Company}} {{City}}
💡 Example Usage:

In your email draft, write: "Hi {{FirstName}}, we're excited to work with {{Company}} in {{City}}!"

4

Send a Test Email

Always test your campaign before sending to everyone! This ensures your merge fields work correctly and your email looks perfect.

Testing Checklist:

  • All merge fields display correctly (no {{brackets}} visible)
  • Formatting and layout look professional
  • All links are clickable and go to the right place
  • Subject line is personalized correctly
  • Email displays well on mobile devices
📤 Send Test Email
5

Launch Your Campaign

Choose your delivery method and launch your campaign. You can send immediately, schedule for later, or throttle for gradual delivery.

Delivery Options:

⚡ Send All Now

Immediate delivery to all recipients. Best for time-sensitive campaigns.

⚠️ Before You Send:

Double-check your recipient count and review the campaign summary. Once sent, emails cannot be recalled!

🚀 Launch Campaign

🎉 Congratulations!

You've successfully created and launched your first email campaign with SwiftMerge. Your personalized emails are now on their way to your recipients!

📊 What Happens Next?

  • Real-time Tracking: Monitor opens, clicks, and engagement in the Analytics dashboard
  • Automatic Opt-out Management: Unsubscribe requests are handled automatically across all campaigns
  • Performance Metrics: View detailed campaign statistics and compare performance
  • Campaign History: Access all past campaigns and their results anytime
💡 Next Steps:

Visit the Analytics screen to see your campaign performance in real-time. Track which recipients opened your email, clicked links, and engaged with your content!